AFTER HELPING SO MANY WOMEN FIND KNITWEAR THEY LOVE, THERE’S ONE THING I HEAR AGAIN AND AGAIN
Over the years, I’ve had the pleasure of helping so many women find cardigans, jumpers and cosy knits they genuinely enjoy wearing, both in person and online.
And there’s one thing I’ve heard more often than almost anything else.
“Jane, I just want something comfortable that still looks like me.”
Not too young. Not too frumpy. Not something that clings in all the wrong places.
Just a lovely piece of knitwear you can pull on in the morning and feel good in.
SHOP JANE’S FAVOURITESI UNDERSTAND EXACTLY WHAT THEY MEAN
Fashion has changed enormously over the years.
Somewhere along the way, it began to feel as though women had to choose between being fashionable and being comfortable.
The fashionable pieces were often too cropped, too fitted or simply designed for a completely different woman.
And the comfortable pieces? Well… sometimes they looked as though comfort was the only thing that mattered.
I’ve never believed we should have to choose.
THAT’S WHY I’VE ALWAYS LOVED KNITWEAR
A good cardigan or jumper is one of those rare things that can do both.
It can be soft and forgiving without looking shapeless. It can keep you warm without feeling bulky.
And, perhaps most importantly, it can make an ordinary pair of trousers or jeans feel instantly put together.
That’s exactly what I look for when choosing pieces for Jane’s Yorkshire.
Beautiful colours. Comfortable shapes. Lovely details. And styles you’ll actually wear.
SHOP JANE’S FAVOURITES
THE PIECES WOMEN COME BACK FOR
Over the years, I’ve started noticing something.
The pieces women love most aren’t usually the loudest or most fashionable ones.
They’re the cardigan they can wear over almost anything. The jumper that feels lovely the moment they put it on.
The little patterned knit that makes someone say:
“Oh, that really suits you.”
They’re the pieces women want to wear again and often wish they had in another colour.
And those are still the sorts of pieces I choose today.
JANE’S YORKSHIRE, NOW ONLINE
Helping women find knitwear they feel good in has always been at the heart of Jane’s.
Whether helping someone in person or online, I’ve always loved seeing a woman discover something that simply feels right for her.
And this autumn brings an exciting new chapter.
We’re bringing more of Jane’s Yorkshire online, making it easier for women across the UK to discover the collection from home.
Shopping online may be a little different from browsing the rails in person, but the idea behind Jane’s hasn’t changed.
I still want Jane’s to feel like the sort of place where you can have a good look around and find something that feels comfortable, flattering and very much you.
A LITTLE HELP CHOOSING
If you’re looking through the collection and wondering where to begin, I’d suggest starting with Jane’s Favourites.
They’re the pieces that best represent what I love about knitwear:
Soft textures, easy shapes, thoughtful details and colours that are lovely to wear through autumn and beyond.
SEE JANE’S FAVOURITESABOUT THE PRICES
I know this matters. Especially when you’re ordering somewhere for the first time.
To celebrate this new chapter for Jane’s online, we currently have our Autumn Introduction Offer, with selected styles reduced by up to 50% off.
I wanted this collection to feel like an easy way to discover Jane’s and perhaps find a new favourite.
And if something isn’t quite right when it arrives, you can of course return it according to our returns policy.
WHAT I’D TELL YOU IF WE WERE CHOOSING TOGETHER
I’d probably tell you not to overthink it.
Choose the colour you naturally keep coming back to. Choose the shape you know you’ll actually wear.
And choose something that makes you think:
“Yes. I can see myself in that.”
Because the best clothes aren’t necessarily the ones that make the biggest statement. They’re the ones you reach for again and again.
And after helping so many women find knitwear they love, I still think there are few nicer things to reach for than a really lovely cardigan.